After a public vote, the blobfish has been named as the mascot for the Ugly Animal Preservation Society. The competition aimed to celebrate the more asthetically-challenged threatened species. The society began as a science-themed comedy night, inviting support from comedians such as Stephen Fry and Simon Pegg. Professor Brian Cox also supported the campaign saying, “I support the ugly animal campaign, there are too many people trying to save cute animals. They get all the press, and all the attention. Ugly animals are more deserving than cute animals. So I think it is a superb campaign.” So congratulations to the blobfish, officially the world’s ugliest animal!