A recent article on the Big Think blog highlights the growing trend for using smart phones to aide scientific data collection. Research on flu trends, and previously unknown side effects of particular medications has recently been carried out using Google and internet search data. The article discusses a new project by the Wellcome Trust Centre for Neuroimaging at UCL which aims to “shed new light on our understanding of memory, impulsivity, how we take risks, and how well the mind’s eye can see”. It aims to attract participants by adding a “game” element to the data collection. An app has been developed which consists of 4 games – “one on memory, one to test impulsiveness, one to look at happiness and one to examine the phenomenon of “brain blink” – the difficulty we have seeing an image that is flashed in quick succession after another image”. The Great Brain Experiment app is free to download for iPhone and Android.